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Writer's pictureCJ Fortune

The ADDIE Method | Design Phase

Updated: Mar 12, 2021

When designing any program, there is always some design element that is important in structuring your objectives. Be it a structural or visual design, understanding Design Elements and various principles that go into developing a learning system are critical. When it comes to the ADDIE model of instructional design, you would not want to skip out on the design phase.



In an article titled "Bringing ADDIE to Life: Instructional Design at Its Best,” Christine Peterson at California University of Pennsylvania states that “the design process consists of several key facets.” She explains that at this point of the instructional design process (the design phase), the designer is conducting research and planning throughout the stage” (Peterson 2003). Thinking in terms of cooking, we plan our recipe and gather the ingredients for the rest of the dish. We already know that we are planning this fantastic feast, but what we don't understand is how we will make it happen. We already know the long-term goals for our now; it is a matter of doing the research and pulling data from several different resources to ensure that our planning is thorough. Knowledge is power, and the more knowledge we obtained in planning a project, the more power we have to execute the goals that we set for ourselves in the analysis phase.


Say you are developing an e-course for University or public school district. You’ve already begun your project by assessing stakeholder needs, identifying possible issues, and conducting a fundamental task analysis to devise implementation methods. Now you are ready to design the specific way the material is to be learned by the participants. Some of the things you might do here could include creating particular content instructions, choosing various resources or models to help deliver learning, and writing specific objectives for each course unit. By the end of this phase, you could have a prototype and multiple strategies by which you will implement the course.


It's always essential to have a plan. It doesn’t matter if you're designing an e-learning platform or an in-person training program for a major corporation. Understanding, understanding how to write objectives and strategically plan their implementation is key to success.


 

Citations


Peterson, C. (2003). Bringing ADDIE to Life: Instructional Design at Its Best. Journal of Educational Multimedia and Hypermedia, 12(3), 227-241. Norfolk, VA: Association for the Advancement of Computing in Education (AACE).


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